Year
2022
Client
DHL
Category
Portfolio
Campaign Duration
4 Weeks
DHL wanted to humanise their brand and show that logistics could offer exciting, stable career opportunities, something that isn’t always obvious to young job seekers.
I helped create behind-the-scenes content ideas showcasing the real people working at DHL and what their day-to-day looks like. We focused on storytelling and real voices, capturing both the career progression opportunities and the culture of the company in a natural way.
The content helped shift perceptions of DHL among young people. Rather than being seen purely as a logistics company, DHL was recognised as a dynamic employer offering a range of career paths.
The campaign delivered over 589,000 impressions and 8,700 clicks. We reached a wide Gen Z audience and encouraged more diverse applicants. It also helped lower the cost per hire by 40% compared to the previous year.
By showing the faces and stories behind the brand, we made DHL more relatable and appealing to younger talent who might not have considered a career in logistics before.
