Year
2025
Client
Personal
Category
Portfolio
Campaign Duration
Ongoing
The account was strategised from the very beginning, from interacting with accounts similar to the niche my account would be in so it is instantly recognisable to the platform. I then began creating content that was short, relatable and highly engaging and entertaining. I interacted with my audience and others to really show the platform who my content was for.
I stayed consistent, posting daily at similar times to help TikTok learn who to push my content to. I paid close attention to what videos did well (and which didn’t), and adjusted my approach based on what was working, doubling down on relatable, high-performing content.
In less than two weeks, the account hit over 1,000 followers and passed 1 million impressions. One video alone reached over 1.3 million views. Engagement stayed strong, with over 180,000 total likes and clear signals that TikTok had locked onto my target audience.
I grew a TikTok account from scratch to over 1 million views and 1,000 followers in under two weeks by using a clear strategy, consistent posting and content designed to be relatable, engaging and recognisable to the right audience.
